Data Avoiders are often skeptical of the value of data-driven decisions and processes. They need to see the benefits of using data to validate intuition and tribal knowledge on which they typically rely. Awareness training is pre-requisite to overcoming barriers to change. Avoiders need to understand they can leverage their existing strengths as they begin foundational work in data literacy.

Data Newcomers are still in the beginning stages of data literacy, having recognized the benefits of working with data in their current roles. They need foundational learning in data and analysis as well as critical and analytical thinking. Data Newcomers can then build on this foundation with skills in advanced analytical concepts, visualization and storytelling.

Driven to become more data literate, Data Apprentices are eager to further their skills in data science, algorithms and statistical analysis. With an eye to progressing to Data Guru, Data Apprentice are also looking to further their leadership, mentoring and overall business skills. Enhance their storytelling skills to demonstrate the power of data literacy.

The most data literate employees have advanced skillsets and experience in data analytics — some may even be data scientists. Support their continued learning in storytelling, algorithms and the latest methodologies for data analytics. Help Data Gurus develop skills in leadership and mentoring, so they can serve as evangelists and mentor others in helping your organization lead with data.